photo courtesy of lazarusInfinity
With the surge of independent publishing creating more successful mavericks along the likes of Amanda Hocking, J.A. Konrath and John Locke, more avenues/opportunities arise for aspiring authors to bring their ebooks through the muck of endless rejection letters to forge their path to financial success.
As ebooks come a dime a dozen nowadays, so too are the opportunities to promote them from home. Whereas Facebook, Twitter and blogging have been the dominant avenues for people to get the word out about their material, the digital community has opened up with even more avenues from Google + to LinkedIn and Pinterest. Whereas Google + makes use of the Twitter's popular hashtag trend, online pinboard community Pinterest has also done the same. A website dominated by female users, Pinterest makes use of boards where users can 'pin' virtually everything from clothing/accessories to cars and yes, ebooks. This strategy of marketing ebooks among indie authors is not entirely new, as it has been used ever since the site gained popularity. In recent years, pinboards dedicated to Amazon Kindle and its counterparts have enjoyed making quite a bit of noise in generating interest in aspiring authors with its use of some of the following popular hashtags:
- #IAN1: Reserved for members of the Independent Authors Network
- #ASMSG: Reserved for members of Authors Social Media Support Group
No one looking to get into indie publishing should consider it an immediate gateway to financial success, as most indie authors average less than $500 per year. However, by implementing multiple paths to marketing your material through all forms of social media, there is a mass amount of potential for your efforts to be lucrative in the long term.